Balanced Body came to me looking for ways to increase user engagement and conversions for their new product and weight loss program. Initial content marketing attempts revolving around images and blogs fell short of conversion goals and was unable to gain momentum. After discussing their product, service, goals and objectives we all agreed the best way to communicate the new service was though video. We saw immediate results with 10 new leads generated within the first 24 hours of launching the video and landing page. We saw a 75% increase in customer inquiries within the first 3 weeks of launching the video though social channels, website and Balanced Body's YouTube channel.
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