These days, customer testimonials need to be better, more engaging, more interesting than they ever have been before. Attention spans are short (only 8 seconds long!), and audiences want content in a format that they find engaging, human, and relatable. Balanced Body Foods contacted me seeking a customer testimonial video that could entice their audiences, offer a human story and a real person to connect with through voice, body language, emotion, and empathy.
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