Balanced Body isn't Buffalo's fastest growing meal prep company by chance. Working with the companies forward thinking owners, I created and implemented a strategy that integrated the website as the hub for all content marketing and online ordering. Viewing all marketing initiatives as spokes of the hub (website) a content strategy was developed that directed all traffic back to the website where analytics software was used to measure effectiveness. This enabled us to develop, execute and manage marketing campaigns that helped capture leads, develop landing pages that converted leads to prospects and managed drip marketing campaigns to prospects and current customers that both educated and promoted current and new products and services all from one location. The website.
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